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COLORADO RANCHERS TIMELINE
Manufacturing and distribution of Queso Campesino brand cheeses, imported Mexican and Central American cheeses, Mexican foods, and Hispanic grocery items.
1996
A local cheesemaker and an engineer open a small production plant in Brush, Colorado, to manufacture fresh cheese and dairy products for the growing Hispanic market. The new company operates as Colorado Ranchers Dairy Products, Inc.
1998
Gabriel Robles joins the Company to manage sales and marketing. The distinctive “Campesino” flavor is introduced based on new recipes reflecting Robles’ broad knowledge of authentic Mexican cheese products.
2001
Sales to traditional Hispanic supermarkets, carnicerias, and food service accounts accelerate throughout Colorado and neighboring states. The Queso Campesino label is created to promote brand awareness. Robles becomes a partner and travels the country seeking premium production partners to accommodate the growing product line.
2002
A complementary line of Mexican foods, beverages, and grocery items is introduced through an affiliation with Selecto, LLC., an import business headed by Robles’ brother, Alejandro Robles. The company continues to target traditional Hispanic markets supported by its growing, multi-cultural workforce.
2006
Distribution infrastructure expands. Queso Campesino Cheeses become available nationwide. The Company currently operates warehouses in Denver, Colorado; Salt Lake City, Utah; Lincoln, Nebraska; Albuquerque, New Mexico, and Dallas, Texas.
2010
The Company partners with Grupo Industrial Cuadritos of Celaya Mexico, one of Mexico’s largest dairy product producers. Selecto Foods, LLC, is merged into the new company. The name is changed to Colorado Ranchers, Inc., better representing the Company’s product diversity and strategies for long-term growth.
2016
The Nina Toyita brand is created to introduce a new line of imported Central and South American cheese items. The Company’s multi-cultural workforce plays a key role in the selection of distinctive, artisan recipes with familiar flavors for marketing to increasingly diverse Hispanic consumers. Colorado Ranchers serves as the primary importer.
2017
Manufacturing resumes in Brush, Colorado, with new processing equipment and a full-service laboratory. A high-end test kitchen will support private label opportunities and new product development. Direct manufacturing operates in tandem with the company’s current production partner program.
2018
Cross-over marketing of Queso Campesino and Nina Toyita cheeses intensifies with emphasis on main stream supermarkets, deli departments, and food service accounts. New relationships are established with independent food distribution companies. Investment in customized IT software and hardware sets the stage for improved cost controls, inventory management, and general accounting for primary and subsidiary businesses.
2019
Plans are announced to expand the Company’s warehouse and distribution network through joint venture investments. Compatible partner companies would share products, local management, sales, and marketing supported by Colorado Rancher’s sophisticated computer systems. Efforts to boost the Company’s internet and social media presence are ongoing.
2020
During this global pandemic times, considering the food supply chain, one of the most important sectors of the economy, COVID19 has an impact on the hole process from the field to the consumer, Colorado Ranchers also was impacted, but found the strength to keep moving on their duties in the manufacturing, purchasing, sales, and distribution. Ensuring the safety and well-being of its employees.
2021
With this partnership, Colorado Ranchers aims to establish a stronger presence in Maryland, tapping into its vibrant business community and diverse consumer market. Colorado Ranchers will be able to effectively reach a wider customer base, ensuring that its products and services are readily available to meet the demands of the market.
2022
Our commitment to delivering superior quality remains at the forefront of this expansion. We have carefully sourced our beef, pork, and lamb from trusted suppliers who adhere to strict standards of animal welfare and sustainable farming practices. This ensures that our customers receive premium meats that are not only delicious but also ethically sourced.
1996
A local cheesemaker and an engineer open a small production plant in Brush, Colorado, to manufacture fresh cheese and dairy products for the growing Hispanic market. The new company operates as Colorado Ranchers Dairy Products, Inc.
1998
Gabriel Robles joins the Company to manage sales and marketing. The distinctive “Campesino” flavor is introduced based on new recipes reflecting Robles’ broad knowledge of authentic Mexican cheese products.
2001
Sales to traditional Hispanic supermarkets, carnicerias, and food service accounts accelerate throughout Colorado and neighboring states. The Queso Campesino label is created to promote brand awareness. Robles becomes a partner and travels the country seeking premium production partners to accommodate the growing product line.
2002
A complementary line of Mexican foods, beverages, and grocery items is introduced through an affiliation with Selecto, LLC., an import business headed by Robles’ brother, Alejandro Robles. The company continues to target traditional Hispanic markets supported by its growing, multi-cultural workforce.
2006
Distribution infrastructure expands. Queso Campesino Cheeses become available nationwide. The Company currently operates warehouses in Denver, Colorado; Salt Lake City, Utah; Lincoln, Nebraska; Albuquerque, New Mexico, and Dallas, Texas.
2010
The Company partners with Grupo Industrial Cuadritos of Celaya Mexico, one of Mexico’s largest dairy product producers. Selecto Foods, LLC, is merged into the new company. The name is changed to Colorado Ranchers, Inc., better representing the Company’s product diversity and strategies for long-term growth.
2016
The Nina Toyita brand is created to introduce a new line of imported Central and South American cheese items. The Company’s multi-cultural workforce plays a key role in the selection of distinctive, artisan recipes with familiar flavors for marketing to increasingly diverse Hispanic consumers. Colorado Ranchers serves as the primary importer.
2017
Manufacturing resumes in Brush, Colorado, with new processing equipment and a full-service laboratory. A high-end test kitchen will support private label opportunities and new product development. Direct manufacturing operates in tandem with the company’s current production partner program.
2018
Cross-over marketing of Queso Campesino and Nina Toyita cheeses intensifies with emphasis on main stream supermarkets, deli departments, and food service accounts. New relationships are established with independent food distribution companies. Investment in customized IT software and hardware sets the stage for improved cost controls, inventory management, and general accounting for primary and subsidiary businesses.
2019
Plans are announced to expand the Company’s warehouse and distribution network through joint venture investments. Compatible partner companies would share products, local management, sales, and marketing supported by Colorado Rancher’s sophisticated computer systems. Efforts to boost the Company’s internet and social media presence are ongoing.
Our Brands
We are a company with a passion for great flavor that brings family together.
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Compatible Partner companies would share
products, local management, sales and marketing
resources supported by Colorado Ranchers.
Coming Together is a Beginning • Keeping together
is a Progress • Working together is a Success.
For more Information Contact us
Distribution Areas
Our products are available throughout the US using different distribution channels.
Manufacturing
"Expanding with a private Brand Capabilities"
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10705 E 51st Ave
Denver, CO 80239