A local cheesemaker and an engineer open a small production plant in Brush, Colorado, to manufacture fresh cheese and dairy products for the growing Hispanic market. The new company operates as Colorado Ranchers Dairy Products, Inc.
Gabriel Robles joins the Company to manage sales and marketing. The distinctive “Campesino” flavor is introduced based on new recipes reflecting Robles’ broad knowledge of authentic Mexican cheese products.
Sales to traditional Hispanic supermarkets, carnicerias, and food service accounts accelerate throughout Colorado and neighboring states. The Queso Campesino label is created to promote brand awareness. Robles becomes a partner and travels the country seeking premium production partners to accommodate the growing product line.
A complementary line of Mexican foods, beverages, and grocery items is introduced through an affiliation with Selecto, LLC., an import business headed by Robles’ brother, Alejandro Robles. The company continues to target traditional Hispanic markets supported by its growing, multi-cultural workforce.
Distribution infrastructure expands. Queso Campesino Cheeses become available nationwide. The Company currently operates warehouses in Denver, Colorado; Salt Lake City, Utah; Lincoln, Nebraska; Albuquerque, New Mexico, and Dallas, Texas.
The Company partners with Grupo Industrial Cuadritos of Celaya Mexico, one of Mexico’s largest dairy product producers. Selecto Foods, LLC, is merged into the new company. The name is changed to Colorado Ranchers, Inc., better representing the Company’s product diversity and strategies for long-term growth.
The Nina Toyita brand is created to introduce a new line of imported Central and South American cheese items. The Company’s multi-cultural workforce plays a key role in the selection of distinctive, artisan recipes with familiar flavors for marketing to increasingly diverse Hispanic consumers. Colorado Ranchers serves as the primary importer.
Manufacturing resumes in Brush, Colorado, with new processing equipment and a full-service laboratory. A high-end test kitchen will support private label opportunities and new product development. Direct manufacturing operates in tandem with the company’s current production partner program.
Cross-over marketing of Queso Campesino and Nina Toyita cheeses intensifies with emphasis on main stream supermarkets, deli departments, and food service accounts. New relationships are established with independent food distribution companies. Investment in customized IT software and hardware sets the stage for improved cost controls, inventory management, and general accounting for primary and subsidiary businesses.
Plans are announced to expand the Company’s warehouse and distribution network through joint venture investments. Compatible partner companies would share products, local management, sales, and marketing supported by Colorado Rancher’s sophisticated computer systems. Efforts to boost the Company’s internet and social media presence are ongoing.